Live in ten minutes. Already have a website? Paste your URL — we do the rest. First time online? Answer a few questions — we do the rest.
Built for farms selling meat, eggs, produce, flowers, honey, dairy — anything you raise. See what you'd save →
Built for every direct-to-consumer farm
Here's what a farm doing $10,000/month actually pays each platform. We didn't make these numbers up — they're public.
| Barn2Door | GrazeCart | Pasture | |
|---|---|---|---|
| Monthly fee | $99-379 | $59-149 | $19 |
| Setup fee | $399-599 | $249 | $0 |
| Credit-card fee (online card orders only — cash/check pickup is free) | 3.9% + $0.30 | 2.9% + $0.30 | 2.9% + $0.30 (pass-through Stripe) |
| Onboarding time | 2-4 hours | 1-2 hours | 5-10 minutes |
| Contract | Annual | Monthly | Monthly. Cancel anytime. |
| Catch-weight pre-orders (half hog, beef quarter, CSA share, custom share) | Add-on | Built in | Built in · customer pre-pays the estimate, we charge the real weight after butcher |
| CSA subscription engine | Built in | Add-on | Built in · customer self-service skip/pause/cancel |
| Migration from Barn2Door / GrazeCart / Shopify | — | Paid service | Built in · drop CSV or paste URL |
| AI writes your hero, story & FAQ from 11 questions | — | — | Built in |
| Stock photo library + live Unsplash search | — | — | Built in · millions of photos via Unsplash |
| Deposit collection (shares, batches, pre-orders) | Extra fee | Extra setup | Built in · spots-remaining urgency counter |
| Real cost @ $10K/month sales | $548/mo1 | $378/mo2 | ~$330/mo3 |
| What you keep that they'd have taken | — | $2,040/yr | $2,616/yr |
1 Barn2Door Business: $159/mo + 3.9%×$10K + $30 (POS) + $499 setup ÷ 12 = $548/mo year 1. Public pricing.
2 GrazeCart Pro: $89/mo + 2.9%×$10K + $0 = $379/mo. Public pricing.
3 Pasture: $19/mo + 2.9%×$10K + $0 setup = $309/mo. Stripe's fee, passed through. We charge zero markup on transactions.
No web designer. No tech support. No fight with another bloated platform.
Farm name, state, what you raise. 30 seconds.
60+ stock farm photos to choose from. Don't have your own product shots yet? You're covered.
Name, price, photo. We pre-fill suggested cuts for your species.
Friday 3-6pm @ the farm. Saturday at the market. Whatever works.
Drop your shop URL in your Facebook bio. Take your first order today.
Selling something where the weight isn't final yet — half hog, beef quarter, custom-processed bird, a 5-lb produce bundle? Customer pre-pays the estimate. After it's cut, weighed, or packed, we charge the real amount. No re-invoicing, no awkward Venmo.
Weekly, biweekly, or monthly shares. Customers self-serve skip, pause, or cancel from their phone — no email tag with you. Pick list groups by pickup location.
Paste your Shopify or GrazeCart URL — we pull products + photos. Drop a Barn2Door customer CSV — we deduplicate and import. Switch in an afternoon, not a weekend.
Answer 11 questions about your farm. Claude drafts your hero, about, story, and FAQ in your voice. Edit anything. You don't have to be a writer to have a great-sounding shop.
Whole hog, beef quarter, CSA share, flower subscription, broiler batch — collect deposits up front through Stripe. Spots-remaining counter creates urgency. Never get ghosted at the drop-off again.
Mark "sold out" / "low stock" / "coming soon" from your phone. Customers see it instantly. No more selling what's already in someone's freezer.
Every order builds your customer list. Drop a CSV from your old platform too — we dedupe by email then phone. Export it any time. Your customers, your data.
Every feature. No setup fee. A guarantee no other farm-shop platform will write down.
No card required. Cancel anytime, even after billing kicks in.
Your shop goes live in 10 minutes — paste your URL, we migrate everything. Takes longer because something's broken on our end? We'll personally set it up for you free and credit your first month. We have skin in the game.
We'd rather you went with the right tool than be unhappy with ours.
You need wholesale ordering with separate price lists for restaurants and retail. Their POS Nation acquisition is also better than us if you have a brick-and-mortar farm store running multiple registers.
You're running a complex multi-route delivery operation with member-only access tiers, food-hub aggregation, or wholesale distribution. They're built for the farm doing $300K+ and growing into food-hub territory.
You're already doing $200K+/yr direct-to-consumer, have a dedicated marketing team, and don't blink at $300-500/month for their full enterprise stack with their account manager calls.
You're a farm selling direct to customers — meat, produce, flowers, eggs, honey, dairy, mushrooms, anything you raise. You want a simple storefront that works at any scale. You'd rather keep that ~$3,000-7,000/yr than give it to a software company. You're done with sales calls.
Pasture was built because the existing options for selling direct were too expensive, too slow, and too tangled up in sales calls. So we built the thing we wanted — a $19/mo shop that's live in 10 minutes, with every feature Barn2Door charges you $500 setup for. See a real farmer running on it below.
Sample farm built on the same $19 plan you'd be on. Same shop, desktop and phone.
No. Pasture is your website. You get your own shop URL for free, and you can point your existing domain at us later. If you already have a site on Shopify, GrazeCart, Barn2Door, or anywhere else, paste your URL during signup — we'll pull your products, photos, and story so you don't re-enter anything.
Yes. Drop a CSV from your old platform — we dedupe by email then phone so re-uploads don't double up. Paste your old shop's URL and we pull products + photos. The whole switch happens in an afternoon, not a weekend.
Use this for anything where the weight isn't final yet — half hogs, beef quarters, custom-processed birds, lamb shares, big CSA boxes. You set the per-pound (or per-unit) price and an estimate. Customer checks out; Stripe pre-authorizes the estimate plus a 20% buffer — they see a hold on their card, not a charge yet. After it's cut, weighed, or packed, you enter the actual amount in the dashboard. We capture only the real total. The unused portion releases back to the customer's card automatically. No re-invoicing, no Venmo requests. For individual items already weighed and labeled (1-lb bacon, 1-dozen eggs), use standard fixed pricing.
Yes — that's the whole point. Each subscriber gets a private link. From their phone they can skip the next delivery, pause for a month, change pickup, or cancel. You stop being their inbox.
You export it. CSV download, any time, anything you've put in. Your customers, your data, no hostage situation. We'd rather lose you than trap you.
Yes. Every order can be marked "pay at pickup" instead of online. We're a software, not a checkout monopoly — use it however you sell today.
You — on card orders only. Cash or check at pickup has zero fees. For card orders it's the same Stripe 2.9% + $0.30 every platform charges, with one difference: we add nothing on top. Barn2Door charges 3.9% + $0.30 — that extra 1% goes to them, not Stripe. We pass through Stripe's standard rate and take zero.
Onboarding is 11 questions. Hit "draft my copy" and we write your hero, about, and FAQ from your answers. Drag-and-drop your photos (or pick from our library). You're live in 10 minutes. The first farmer we built this for was a Marine, not a developer.
Yes — built in. Create an offer ("Spring Whole Hog — $150 deposit," "Summer CSA — $200 deposit," "Fall Flower Subscription — $75 deposit"), customer pays the deposit through Stripe, you collect the balance at pickup. Spots-remaining counter creates urgency. No more ghosting at the drop-off.
If you sell what you raise — meat, eggs, produce, flowers, honey, dairy, mushrooms, anything else — Pasture is your storefront. $19 a month flat. Cancel any time. Try it free for 30 days. If it doesn't help, walk away.
Start free →Real shop in 10 minutes. No credit card. Questions? Email us directly.
